BOOK PUBLISHING AS A BUSINESS
Are you a talented writer of fiction or a researcher of topical and interesting phenomena, perhaps you are a first-class specialist in a certain field and would like to share your experience with others? Do you have interesting material that would be nice to publish and make money on your hobby, so the idea to launch your book on the literary market arose in your head? Perhaps publishing books can become your profitable business.
SUCCESS IN YOUR ACTIVITIES
However, this is not as easy as it might seem. We will share with you the main factors that should be considered when promoting a book as a product in our country. The state of Ukraine supports book publishing as an industry that creates cultural heritage with various programs. But the success of a single book depends very much on the activity in promoting and advertising the publication.
STEP #1. PUBLISH A BOOK PROFESSIONALLY
Publishing a book is a long and laborious process. But let's start with the most important thing - in order for your book to be sold, it must be professionally published, and not just printed. The book must also be assigned a unique ISBN code. It is very important when contacting a printing house or publishing house to clarify whether they assign ISBNs to their books. If the company does not provide such a service, look for another. Without an ISBN, officially promoting a book in the literary marketplace will not be easy.
The modern consumer pays attention to the visual component of the product, so it is important to use the services of a good designer and proofreader. It is these people who will help you ensure the attractiveness of the book among others.
A creative approach is also important in promoting a book as a product: you can turn to modern illustrators to decorate the cover and some pages or use non-standard design formats.
STEP #2 PRINTING THE BOOK IN A SMALL CIRCULATION
An important question of circulation. Look for a company, printing house or publishing house, with the ability to print books in small runs. So that, having sold the first trial batch of books, be able to order a new one.
STEP #3. WAY TO THE STORE - TO THE READER
Another useful bonus for the author will be the publisher's cooperation with bookstores or bookselling networks.
STEP #4. SOCIAL NETWORKS FOR HELP
In the modern world, goods and services are mainly promoted through social networks, so another tool for selling a book is the presentation of your product on social networks. You can find the right audience for this on Facebook. In this case, you can choose an accessible or convenient path for yourself - it can be a creative blog about literature, it can be your personal blog as an author, but if you don’t have a lot of free time for this, then it’s better to use the services of a social media advertising specialist, which will help you design your page with high quality and set up advertising for the right audience.
STEP #5. BOOK PRESENTATION
However, the modern consumer, although he prefers social networks in everyday life, nevertheless, his soul desires communication, new acquaintances and interesting events. Therefore, another good tool for the successful promotion of a book for sale can be cooperation with local literary clubs, libraries, hubs, public spaces for creativity. You can partner with local moderators of creative and educational events to both promote yourself as an author and present your book.
TOTAL. YOU WILL SUCCEED
As you could understand, selling a book is not a one-stage process, but a kind of a whole project, in the implementation of which you will need the services of a book publishing house that has the best specialists and cooperates with the book trade network. In addition, you need to master the promotion of books on social networks, as well as enlist the support of local moderators of literary presentations and events for offline advertising of your works.
You can choose one of the proposed options for the successful implementation of your book or use everything in combination, but you cannot do without a publisher in your country with a good reputation and the ability to register your book in the ISBN database. Therefore, we advise you to choose for cooperation in the sale of books only specialists and companies with rich experience and a good reputation in the field of book publishing.